2013網路行銷，10件你不該做的事
1.別僅想用按"讚"把網友導入到社群頁面；至少要給消費者一些按讚的理由，不論是透過email、部落格或網站的方式，凸顯企業本身的優勢及能帶給消費者的好處。
2.不要建立社群頁面後就不再管理及更新。應該持續的更新並充實企業所能提供的服務及相關的內容
3.別忘了設定線上行銷活動。不斷地透過網路廣告，持續曝光自己的產品及服務，並積極地監控廣告的成效並調整改善。
4.不該只有社群頁面而沒有官方網站。一個官方網站，是能夠控制裡面內容的專業性及監控網友在網站上的行為，比如說：來電數、造訪數、點擊數，進而去優化並提供網友所希望看到的內容，這都是社群頁面所不能取代的。
5.不要濫用Blog。透過Blog可以顯示專業及在同業中的領導地位，但絕對不是拿來企圖堆砌關鍵字影響自然排序的排名；同時也記得持續地更新。
6.不要建立滿是flash的行動頁面。建立一個行動裝置方便閱讀的網站，而不該滿是各種花俏的元件，如：影片或是大量閃動的圖片banner，甚至造成網站讀取時間過慢。
7.不要放棄任何能夠曝光網站的機會。比如說Google+、Google Map等能夠曝光商家資訊的地方，透過更新這些內容，能夠提高被消費者找到的機會。
8.不要讓消費者找不到連絡資訊。清楚地顯示公司名稱、電話、地址、email以及上班時間，並確認各個頁面上的相關內容都是一致的。
9.不要假設評論是不重要的。積極地瞭解並回覆消費者的評論及意見，不論是負面的或是正面的。
10.別忘了滿意的客戶是最好的宣傳者。請客戶留下正面及積極的評價，不論是在blog或是社群頁面，都能更有效的促進商譽以及客戶觀感。
What Not to Do With Your Online Presence in 2013
by Tara Banda |
February 1, 2013
| 7,072 views
502
Now that your business has
survived the much-hyped "end of the world,"
handling your online marketing should be a piece of cake, right? But just in
case you need some help, here's a list of 10 do's and 10 don'ts to keep your
online presence on the right track in 2013.
Don't: Use blanket "Like
Us" messages to drive people to your social media pages.
Do: Give
consumers a reason to like you, follow you, circle you, or whatever other
action they need to take when promoting your social pages in emails, blogs, or
your website. Highlight unique benefits they get by joining your social
community—exclusive offers, contests, entertaining or informative content—to
show that you understand what they want.
Don't: Set up social profiles
and leave them virtual ghost towns.
Do: Show
off your business on social media by posting relevant, useful, and sharable
content. Engaging polls, fun videos of new products or services, or
fan/follower-only deals, specials, or events are great places to start. And if
you're not sure what to post, go directly to the source and ask current fans
and followers what they'd like to see.
Do: Create
effective ads with strong CTAs (calls to action) and keep any offers, specials,
products, or services listed in your ads up to date. An online ad can be your
potential customers' first impression of your business online, so make it a
strong one. Also, actively monitor your campaign performance to see what works
to drive the most leads and adjust your efforts accordingly. Because who
doesn't want better ROI?
Don't: Substitute a social
media page for a website.
Do: Get
a professional website. Social media pages are an excellent addition to your
online presence, but they are no substitute for your own website. With a website,
you have not only control of the content but also more opportunities to track
activity, such as phone calls, visits, and clicks, which you can then use to
optimize content and manage new leads. Plus, you can create custom landing
pages on your own website to direct advertising to for even better results.
Don't: Abuse your business
blog.
Do: Use
your blog to demonstrate your expertise and leadership in your industry. Write
optimized content with primary keywords in mind, but avoid keyword-stuffing if
you want search engines and readers to find you credible. Also, don't leave
your blog in the dark. Plan a schedule for posting relevant and fresh content
for your readers, and keep to that schedule.
Don't: Build a
"flashy" mobile website.
Do: Invest
in a mobile-friendly website and skip heavy design elements, like banners or
videos in Flash, which might slow down the load time, or not load at all for
some mobile users. Today, more and more consumers search for businesses while
on the go, so your mobile website should be easy to navigate and include
features like click-to-call, hours, and a map.
Don't: Let your business go
unlisted online.
Do: Claim
your business listings on Google+ Local, Yelp, and any other industry-specific
local directories. By claiming your business listings in these places, you can
always make sure that your information is current and accurate. Plus, by
optimizing your listings for search engines, you boost the chances that local
consumers find you when they search online.
Don't: Leave consumers guessing
about how to contact you.
Do: Display
your business name, address, phone number email address and other information
noticeably on your website, listings, social media profiles, and any other
online space that you own. It's also a great idea to double-check that
information, along with items like your address and hours of operation, for accuracy and consistency across
your online presence. Doing so can help search engines recognize and
better rank your business in local search.
Don't: Assume reviews don't matter.
Do: Create
a plan for monitoring and managing your online reputation. Set up
notifications, like Google Alerts, so that you are always aware of what
consumers are saying about you online. Also, follow up with any negative
comments in a timely and professional manner, and thank reviewers who leave
positive feedback.
Don't: Forget that happy
customers are your best advocates.
Do: Ask
some of your best customers to share their positive reviews, whether written or
via video, to use on your social media pages, company blog, and website to
establish credibility for your business. Also, since consumers may be prone to
sharing negative feedback online, make sure you are prone to providing
excellent customer service.
What additional steps are you taking in 2013 to
boost your online presence?
Tara Banda is
a content marketing manager for ReachLocal, a global online marketing firm. On
the ReachLocal
blog she writes about
how businesses can reach consumers with local online marketing.
Website: www.reachlocal.com
Twitter: @Tbanda
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